We are sure that the creative director of Design Academy Eindhoven, Thomas Widdershoven was initially nervous to come to Milan with a topic like shit, but he felt the more they discussed it, the more they realized it was absolutely necessary. Yes the title is explosive, but it is also entirely appropriate. The exhibition has been designed to present the breadth and attack of the Design Academy Eindhoven’s new Food Non Food department. I mean you can’t help but laugh at the word shit, crap or even poo, who doesn’t have a giggle at a little toilet humor.
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