British product and interior designer Lee Broom transformed a street of disused shops on Via Alfredo Cappellini to create ‘The Department Store’, his largest exhibition to date with the launch of over twenty new products. Lee created a dramatic series of interconnected department store-inspired vignettes within the space the perfect articulation of his skills in cinema, set and product design. Each year he creates his trademark theatrical stylized presentations within Milan with his presentation this year displaying his defined vision of balance between formality and fun with modernism and nostalgia.
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