Aka Frag Woodall is an industrial design graduate of the University of Technology Sydney. Mr.Fräg focuses on interiors and products such as furniture lighting and home-wares. The central ideas within his design philosophy are to allow the products to have functional honesty, material integrity and a sense of poetry, wit or humor, which communicates and connects to people on a human level.
“But these are all individual elements that contribute to the design, it is storytelling that is the true artful activity that glues and binds together all the other elements. It is these ideals that I try to peruse and when they are present I feel that a design has more relatability and clarity”
INSTAGRAM > @mr.frag
Dowel is a family of stools that celebrate a rich and yet unlikely combination of materials with its polished solid brass seat and understated turned timber legs. Inspiration came loosely from the use of brass in architecture and particularly the way it used as a material we interact with as a touch point. The name however conveys the stools sense of simplicity, honesty and that every element is essential to the design. The stools come in a counter height of 640mm and a bar height of 740mm.
The ‘Cloud’ series is a collection of three small occasional tables in various sizes and heights. Tops are manufactured in white Carrera marble with a honed silk surface. Legs are turned out of American White Oak with a traditional danish soap finis